The Danish hjertegalla
In 2022, ALIVE transformed ALLER HUSET at Havneholmen in Copenhagen into a TV studio for the Hjertegalla fundraising show. Together with TV2 Charlie and the production company Warner, we highlighted the issue of heart problems among Danes.
An event with the heart in the right place
In 2022, ALIVE managed all practical aspects surrounding the TV production of Hjertegalla, a fundraiser by TV2 Charlie in collaboration with Warner and the Heart Association, focusing on raising money for Danes with heart diseases.
Our responsibilities included overall venue management, stage setup, VIP handling, audience seating, coordination with the production company, and providing F&B service for artists, staff, and the audience.
Part of Something Bigger
Organizing an event that must cater to both invited guests physically present and thousands of viewers watching at home places unique demands on an agency.
At ALIVE, we are proud to have taken on such a task for a major Danish broadcaster, and we’re pleased that our collaboration with the broadcaster responsible for producing the show was successful and met with great satisfaction.
Experience with large-scale projects
“We enjoy developing concepts from A-Z for Danish companies, where we manage the entire event. But we’re also proud to collaborate and be a cog in a larger operation, as we were with Hjertegalla. Such cases prove that we can adapt and fulfill our part of the task, and this type of event execution is a significant part of our business,” says Jonas Oddermose.
Event on home turf
We collaborate with a wide range of venues across the country, offering our clients options from castle gardens and coastal villas to empty factory buildings and warehouses.
However, sometimes you don’t need to look far, and in this case, it was fitting to use the bright, spacious, and beautiful headquarters of the ALLER Group in central Copenhagen as the venue for Hjertegalla.
- Beautifully decorated venue in central Copenhagen
- Assurance in smooth execution
- Excellent conditions for guests and artists
- Efficient flow for arrival and seating
Venue at your next event?
In collaboration with the production company, broadcaster, and the Heart Association, we agreed to utilize the large glass building with a stunning view of Copenhagen Harbor, owned by our holding company.
We are delighted to have the opportunity to use the beautiful and bright spaces in ALLER HUSET for client events, and we are more than happy to explore whether your upcoming event can be held at our home base in ALLER HUSET.
Get in touch and let us have a conversation on how we can fulfill your specific wishes and needs.
