STARK after dark
ALIVE handled the concept, planning, and execution of the entire event, as approximately 2,000 STARK employees were invited to a 125th‑anniversary “after-hours” celebration.
A massive theme party and 125 years of history
In collaboration with the building materials company STARK, ALIVE developed the “STARK After Dark” event concept in 2021. Employees from across the country were transported by bus to a large hall that, for the evening, had been transformed into a STARK store after closing time.
The event was carefully designed to evoke the feeling of stepping into a STARK store after customers had gone home—where the usual rules no longer applied.
The expansive venue combined elements of festivals and amusement parks, giving participants the sense of being in a parallel store universe where anything could happen and nothing was as it usually is.
At the heart of the spatial design was a large stage, from which master of ceremonies Rasmus Bjerg and a lineup of the country’s top music stars entertained throughout the evening.
Across the venue, we built and placed a series of lounge areas where participants could relax with signature drinks like the “STARK & Stormy,” while other departments of the “store” hosted a wide range of competitions and entertainment elements that reinforced STARK’s brand identity and fostered a sense of recognition and togetherness.
Branding and visual design
ALIVE also handled the event’s branding and visual identity, expressed through key visuals, logo placement, and staff uniforms—all created to ensure a cohesive guest experience that lasted long after the sun had risen over the STARK store once again.
“Out of a strong field of three leading agencies, I had no doubt that ALIVE presented the best proposal for how we could create a unique experience for all our employees.
Their pitch hit the mark in relation to our wishes and needs and clearly demonstrated a deep understanding of our DNA, which was also embedded in the presentation.
ALIVE created the perfect framework for a fantastic celebration with fun activities, engaging features, and great entertainment. There was something for everyone, despite the broad diversity of the target group. All expectations were fully met, and I give ALIVE my highest recommendation.”
– Anette Frandsen, Event Manager at STARK
- A celebration tailored to your company’s DNA
- A theme that blends familiarity with surprise
- End-to-end management = nothing on your plate on the day
- Peace of mind during execution
- Safe transport to and from the venue for all guests
We elevate your history
At ALIVE, our ideas for corporate parties are built on understanding, not assumptions. We always take the time to immerse ourselves in your story and embrace your DNA—because that’s the only way to create events we can truly stand behind. We understand how important heritage and history are to Danish companies, and we make a point of weaving these elements into your next celebration.
Contact us today if you’re planning a major event or anniversary. We look forward to bringing your story to life together with you and your employees.
Get in touch and let us have a conversation on how we can fulfill your specific wishes and needs.
