Product launches
A product launch is a fantastic way to generate awareness about a new product, as well as an exceptional opportunity to build stronger relationships with both existing and potential customers. Read on if your company dreams of hosting a successful product launch.
Why host a product launch?
The short and obvious answer is that product launches create awareness, and awareness generates sales. Existing and new customers have a wow experience with a well-planned product launch and are introduced to your new product in a setting that invites sharing on social media and generates interest from traditional media.
However, an underlying—and sometimes slightly overlooked—argument for investing in product launches is that it also gives an internal boost within the company when you spend significant resources to ensure your new products get off to a great start.
So, there are both external and internal benefits to executing well-orchestrated product launches, and it’s something many companies have come to recognize.
Unfold the product's story properly
A launch event naturally aims to generate sales. But it is also an excellent opportunity to tell the story behind the product itself. Many companies are rightfully proud of their values and the journey they have been on.
Product launches are perfect occasions to share these stories, and it’s something you should keep in mind when you have gathered many people interested in a given product.
At ALIVE, we have plenty of ideas on how you can tell your story using sound, video, or other forms of communication.
We create unique product launches that excite customers and employees
We handle the practicalities so guests can focus on the product.
We create content that brings your products to life on social media.
We develop ideas within your brand’s DNA.
What does a good product launch entail?
There are many elements that need to come together perfectly for your upcoming product launch to be a success, generating sales, publicity, and reaching a wide audience.
At ALIVE, we have focused on this specific part of the event business for several years. As a result, we have gained valuable experience, which we always use as a guiding principle when planning a product launch for a company.
Find the right venue for your product launch
When launching a new product, it is important to choose a venue that is interesting and attractive without overshadowing your product.
The goal of a launch event is for people to talk about your product—not the surroundings in which it is presented. At the same time, the surroundings should fit the story you want to convey, and something as simple as easy access for participants is also important.
Staging your product
Always carefully weigh the options when showcasing your product. Should there be plenty of products, making them the center of attention, or should they feel unique, sparking a desire to own them?
We always ensure to create intriguing opportunities for guests to engage with your product, making your event a memorable experience for all participants.
Remember the entertainment
Product launches are largely about entertainment. It should be a fun and exciting experience to be introduced to the product, and there should be a great atmosphere among the customers invited to the event.
People should want to stay for a long time when you invite them to an event. Therefore, competitions, DJs, live music, stand-up comedy, or other forms of entertainment are ideal elements to keep guests’ interest over an extended period.
Logistics
- Planning of the complete program
- Allocation and management of resources
- Budget and overall financial management
- Project management and ongoing reporting
- Event execution
- Tour guide execution
- Handling of GDPR regulations
Transport
- Coordination of flights
- Coordination of bus transport in Denmark and abroad
- Coordination of shuttle buses to and from event/hotel/airport
- Coordination of limousines
- Coordination of luggage check-in at the hotel
Accommodation
- Hotel booking for guests and staff
- Booking of outdoor accommodations, tents, and similar
- Coordination of gift baskets, snack packages, beverages, etc.
Entertainment
- Booking of artists
- Booking and briefing of MCs
- Coordination of stage, technical setup, lighting, and sound
- Branding of venue
- Setup of greenrooms
- Broadcasting on big screens between multiple countries
Activities
- Planning and booking of experiences
- Booking and briefing of guide and driver
- Ensuring event execution with consideration for individual needs (e.g., food allergies)
- Providing relevant information to participants before the experience (e.g., clothing)
Themes
- Concept development
- Decorating the hall, stage, and entrance area
- Table setting with dinnerware, lighting, and floral decorations
- Ordering tables, chairs, and dinnerware
- Branding the entire venue
- Setting up the welcome area
- Setting up the food area and themed restaurants
- Setting up the bar, themed bar, and nightclub
- Setting up the smoking area with ambient lighting and heaters
- Setting up the changing area
- Setting up the lounge area
- Setting up a coffee lounge with baristas
- Toilets with fragrances, flowers, and hygiene items
- Ordering and setting up a press wall
- Design, graphics, and print materials for the chosen theme
- Purchasing and packing snacks and goodie bags
- Preparing floor and table plans
App
- Development of a customized app
- All information collected in an app
- Personal ticket in the app
- Setup of push notifications
- Coordination of competitions
Registration site
- Customized website for registrations
- All information collected in one place
- Scanning system for the party
- Graphs and evaluation of no-shows
- Telephone hotline for all guests with questions
Security
- Booking of security guards and paramedics
- Booking and briefing of artists and photo/video photographers
- Booking and coordination of service personnel
- Training of personnel in communication protocols and safety
- Preparation and approval of fire safety drawings
- Preparation of evacuation plans
Catering
- Preparation of a customized menu
- Coordination with the chef and location
- Coordination of allergies for all guests
- Coordination of various food trucks
- Purchasing and stocking of beverages
Sustainability
Ensure dialogue on how we can together improve the environmental footprint before, during, and after an event
Branding
- Ensure strong and highly visible brand execution
- Creative ideas and input for staging
- Focus on creating engaging content that can be shared on social media
- Planning of press coverage before, during, and after the event
- Internal communication plan
AV
- Ensure professional equipment for execution
- Testing before the event
- Briefing and planning of content production
Generate publicity during the launch
It is important to generate interest for your event before, during, and after the launch.
In collaboration with you, we can develop a social media strategy that serves as an integrated part of the project, giving your product a life on social media both before and after the physical presentation.
Additionally, we should jointly consider whether the event should have a limited number of tickets to make it feel more exclusive, or whether you prefer a larger turnout.
We Handle All the Practicalities
ALIVE takes care of all the practicalities when you need to launch a new product. Our various teams collaborate internally to create an event that not only shines on the day but also continues to live on social media afterward.
We have extensive experience with product launches, and we love to think in new, creative ways every time a client asks us to help bring their product to market.
Get in touch and let us have a conversation on how we can fulfill your specific wishes and needs.
