PR events
We help you create awareness around your brand, products, or message through carefully planned, thoughtfully designed, and well-executed PR events.
PR events come in many forms.
There is no fixed formula for a PR event. A PR event can be anything from a product launch to a gala premiere or hands-on experiences at a roadshow.
It can be geographically limited to a local city or rolled out across multiple continents. It can target a specific audience or aim demographically broad.
And it can be a one-off event or a series of events taking place over many days at various locations.
Why should you host a PR event?
PR is about communicating with the outside world, and a PR event serves as the rocket that gives your product, brand, or message the lift it needs to soar.
An original, well-thought-out, and well-executed PR event provides your company with the opportunity to engage with existing and potential customers. At the same time, it helps your business stand out from the crowd and generate recognition in a world where everyone is competing for attention and a place in the spotlight.
We arrange your PR event from A to Z.
We ensure that your brand, products, and messages reach consumers.
We have skilled specialists who always come up with creative solutions.
We develop, plan, and execute PR events both in Denmark and abroad.
We arrange PR events from A to Z.
At ALIVE, we have a long tradition of arranging original, well-thought-out, and well-executed PR events for Danish companies. We provide A to Z solutions, handling everything from concept development to planning and execution.
We take pride in finding the perfect angles and creating ideas to make your event unique, bold, and thoroughly executed. It is paramount for us that the final PR event aligns with your company’s identity and values before we bring the event to life and launch your messages, products, and brand into the spotlight.
We handle all the practicalities for your PR event.
In addition to concept development and planning, we also handle all the practical aspects of your PR event.
We build stages, print billboards, invite press, influencers, and customers, arrange entertainment, provide transportation, book food trucks and other catering, and offer a long list of additional services to make your event comprehensive, impactful, and inclusive.
A PR event should be an experience for both guests and hosts. It should be an event that people want to tell their friends about, share with their followers, and discuss the next day.
PR events in Denmark and abroad.
At ALIVE, we have a strong network and connections with a wide range of international partners around the globe. This enables us to execute your PR event in multiple countries simultaneously or in sequence.
We also have the capability to broadcast your event to recipients in many countries, and of course, we can execute your PR event anywhere in Denmark.
Reach out to tell us more about your upcoming event
We look forward to connecting your brand, products, and messages with the public through a sharply executed PR event. We hope that your company is eager to collaborate with us so that together we can create a successful event that garners your company attention in a world where everyone is vying for airtime.
Logistics
- Planning of the complete program
- Allocation and management of resources
- Budget and overall financial management
- Project management and ongoing reporting
- Event execution
- Tour guide execution
- Handling of GDPR regulations
Transport
- Coordination of flights
- Coordination of bus transport in Denmark and abroad
- Coordination of shuttle buses to and from event/hotel/airport
- Coordination of limousines
- Coordination of luggage check-in at the hotel
Accommodation
- Hotel booking for guests and staff
- Booking of outdoor accommodations, tents, and similar
- Coordination of gift baskets, snack packages, beverages, etc.
Entertainment
- Booking of artists
- Booking and briefing of MCs
- Coordination of stage, technical setup, lighting, and sound
- Branding of venue
- Setup of greenrooms
- Broadcasting on big screens between multiple countries
Activities
- Planning and booking of experiences
- Booking and briefing of guide and driver
- Ensuring event execution with consideration for individual needs (e.g., food allergies)
- Providing relevant information to participants before the experience (e.g., clothing)
Themes
- Concept development
- Decorating the hall, stage, and entrance area
- Table setting with dinnerware, lighting, and floral decorations
- Ordering tables, chairs, and dinnerware
- Branding the entire venue
- Setting up the welcome area
- Setting up the food area and themed restaurants
- Setting up the bar, themed bar, and nightclub
- Setting up the smoking area with ambient lighting and heaters
- Setting up the changing area
- Setting up the lounge area
- Setting up a coffee lounge with baristas
- Toilets with fragrances, flowers, and hygiene items
- Ordering and setting up a press wall
- Design, graphics, and print materials for the chosen theme
- Purchasing and packing snacks and goodie bags
- Preparing floor and table plans
App
- Development of a customized app
- All information collected in an app
- Personal ticket in the app
- Setup of push notifications
- Coordination of competitions
Registration site
- Customized website for registrations
- All information collected in one place
- Scanning system for the party
- Graphs and evaluation of no-shows
- Telephone hotline for all guests with questions
Security
- Booking of security guards and paramedics
- Booking and briefing of artists and photo/video photographers
- Booking and coordination of service personnel
- Training of personnel in communication protocols and safety
- Preparation and approval of fire safety drawings
- Preparation of evacuation plans
Catering
- Preparation of a customized menu
- Coordination with the chef and location
- Coordination of allergies for all guests
- Coordination of various food trucks
- Purchasing and stocking of beverages
Sustainability
Ensure dialogue on how we can together improve the environmental footprint before, during, and after an event
Branding
- Ensure strong and highly visible brand execution
- Creative ideas and input for staging
- Focus on creating engaging content that can be shared on social media
- Planning of press coverage before, during, and after the event
- Internal communication plan
AV
- Ensure professional equipment for execution
- Testing before the event
- Briefing and planning of content production
Get in touch and let us have a conversation on how we can fulfill your specific wishes and needs.
